It takes a lot of production equipment to get your videos at a professional level. However, there are simple things you can do that can improve the quality of your videos. I personally like Canon camcorders as they have the best product for the price. I run all my video editing through Apple's Final Cut Studio and all my special effects and photo editing is done in Adobe products. The Hardware section will show you the hardware that I use in the production of my videos and the Software section will show you what software can help you on your way to becoming a YouTube partner!