Monica Larson has over 20 years experience in marketing, encompassing print communications, new media design, public relations, and product management. She currently is a Visiting Professor of New Media at Shepherd University and consults with a diverse group of clients. In the past ten years she has founded and served as the creative force behind three high-tech companies, including one of the earliest web development firms in the country, a video game software company, and an online exchange for the financial services industry. She has directed development and online branding efforts for over 100 high-profile Internet initiatives, grown start-up companies from 13 to 130 individuals, and helped raise over $30 million in venture capital. Prior to her entrepreneurial efforts Monica worked for a nationally-awarded design and advertising agency. Monica's skills range from the creative to the pragmatic, with an ever-present focus on clarity of purpose and communication.